Our B2B Marketing Framework to Ensure Alignment to the Business

After 25+ years in marketing, leading teams across APAC, I’ve sometimes noticed a recurring pattern that holds many B2B businesses back.

The marketing mistake I’ve seen time and again?Focusing on execution before strategy.

Here’s what that looks like:

• Launching campaigns without knowing your target market.

• Investing in tools like CRMs without clear revenue objectives.

• Publishing content that doesn’t align with a solid positioning.

• Writing a website without understanding your audience’s needs.

It’s like trying to build a house without laying the foundation.

The result?

• Confusion about goals.

• Missed opportunities to connect with your audience.

• Activities that fail to deliver measurable ROI.

  
  

Here’s the truth:Clarity in marketing doesn’t happen by chance. It comes from asking—and answering—the right questions.

To help businesses thrive in this dynamic and diverse region, here’s an APAC-tailored version of the B2B Marketing Framework for Success:

1️⃣ Start with Business AlignmentDefine your revenue goals, target markets, and value propositions—especially critical in the complex APAC markets.

2️⃣ Build a Regional Marketing StrategyAdapt your positioning, messaging, and roadmap to each market’s unique culture and business practices.

3️⃣ Choose Tactical Activities That Make SenseDeliver results by executing actions like localized content, webinars, or omnichannel campaigns based on market needs and audience behaviors.

4️⃣ Execute with Operational ExcellenceMeasure success by analyzing results and iterating—but only after your strategy is rock solid.

If you’re trying to break through growth barriers in APAC, the first step is clarity.