B2B SaaS and Tech Go-To-Market Insights: APAC by Country

APAC Expansion: Where Would You Start?

With 25+ years of B2B SaaS and Tech marketing experience in APAC, I’ve seen firsthand what it takes to drive growth in this lucrative yet highly complex region. Right now, I’m working with a global B2B SaaS leader that is thriving in the US and EMEA—and is now turning to APAC for further expansion.

With sales teams in Singapore and key APAC markets already in place, the next step is building a scalable, high-impact sales pipeline. Our 'organic-first' ABM pilot will begin with 1–2 key markets, evaluating team readiness, local infrastructure, and GTM complexity before scaling.

Which two APAC markets do you think we’re prioritizing?