Hello,

With over 25 years of experience in B2B marketing across APAC and Japan, I’ve had the privilege of shaping market strategies for global powerhouses like SAP, Software AG, and Confluent Inc., as well as ambitious startups. My journey has given me a unique perspective, blending startups' agility and hands-on approach with the strategic rigor and scalability required at global enterprises. My campaigns have been recognized with numerous awards and scaled globally, setting best practices within the industry.

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Specializing in demand generation and building marketing engines, I’m focused on driving real business growth—not vanity metrics. As a fractional CMO for several growing tech companies, I bring long-term strategic leadership that accelerates market expansion, builds pipeline, and boosts revenue. My frameworks are designed for fast time-to-value, ensuring each initiative aligns with tangible outcomes.

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In addition to my fractional CMO work, I am the author of THE ULTIMATE B2B MARKETING LIST: 200+ TACTICS YOU NEED TO TRY, recognized by Book Authority as a top B2B marketing resource for 2024. I’ve also had the opportunity to share my expertise at executive events and programs, including at the Marketing Master’s Program at the National University of Singapore, where my book comes highly recommended, and at executive events for top technology brands like NICE  and On24.

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I founded Fractional CMO APAC to empower growing tech companies to elevate their marketing with adaptable leadership and hands-on execution that delivers measurable business outcomes. Through flexible, fractional engagements, I help clients achieve standout results, providing strategic guidance that builds a sustainable foundation for growth.

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